Reviewing Different Japanese Massage Types

3 May

Japanese Massage Types

Welcome! If you’ve been curious about Japanese massage, you’re in the right place. Japanese bodywork includes many styles, each with its own focus and benefits. In this post we’ll explain the most common ones in a friendly, down-to-earth way. You’ll learn about Shiatsu massage (the word literally means “finger pressure” – more on that below), Kobido facial massage (an ancient Japanese facial treatment), Seitai and Anma/Amna (traditional alignment and kneading therapies), Ashiatsu massage (deep barefoot massage), and even Nuru massage (the famous Japanese sensual massage). We’ll also cover Reflexology (a foot-based therapy often found in London spas). Think of this as a quick tour of Japanese massages – if you’re searching for stuff like “japanese facial treatment near me” or “kobido face massage London”, this will give you the scoop. Let’s get started!

What are the different types of Japanese massages?

Japanese massage isn’t just one thing – there are several distinct styles. Some key types include:

Shiatsu Massage – a very popular traditional Japanese massage. Practitioners use their thumbs, fingers and palms to press along energy lines. (In fact, “shiatsu” literally means Japanese massage that means “finger pressure”, so you can remember it by thinking of a gentle finger/kneading massage.) Shiatsu is often done on a mat or a bench, sometimes fully clothed, to release muscle tension and improve circulation. A related idea is a Shiatsu facial, where similar pressure techniques are applied to the face. (If you see ads for a “Shiatsu facial” or “Japanese facial treatment near me,” those are based on this.)
Seitai Massage – a therapy focused on whole-body alignment and posture. Seitai practitioners use stretches and gentle manipulations to correct imbalances. It’s less about oil and rubbing, more about precise adjustments to keep you balanced and relaxed.
Amna (or Anma) Massage – an older Japanese kneading massage that predates Shiatsu. It involves deep kneading, rubbing, and pressure on the muscles (kind of like a vigorous Swedish or deep-tissue massage). Some people call it “Amna massage” (or amna massage in listing keywords). It’s great for general relaxation and releasing tight muscles.
Kobido Facial Massage – a special Japanese face massage (sometimes called the “ancient way of beauty”). It uses rhythmic, precise strokes on the face, neck and shoulders to boost circulation, firm facial muscles and give a healthy glow. Think of it as the Japanese anti-aging facial massage. Many spas advertise “kobido facial massage” or “kobido face massage London” when promoting it. If you ever search “kobido massage near me” you’ll see practitioners offering it for a natural facelift effect.
Ashiatsu Massage – literally “foot pressure” massage. Here, the therapist uses their bare feet (often holding onto overhead bars for balance) to press into your back and other big muscles. Ashiatsu massage delivers very deep, broad pressure (much stronger than finger pressure) which is excellent for chronic back pain or deep-tissue release. It’s one of the deepest massage styles out there.

These are some of the main Japanese massage styles. (There are others too, but these cover the big ones.) Each has its own flavor: Shiatsu emphasizes pressure points, Seitai focuses on alignment, Amna is deep kneading, Kobido is facial, and Ashiatsu is deep barefoot massage.

Next up: one special category is Japanese sensual massage. For example, the famous Nuru massage is a Japanese sensual technique (more on that below).

What is Japanese sensual massage technique?

In Japanese bodywork, the term “sensual massage” usually refers to Nuru massage. Nuru massage originated in Japan and is meant to be an intimate, full-body relaxation experience. In a traditional Nuru session, both the client and the practitioner are nude and covered from head to toe with a slippery gel made from seaweed. This special nuru gel makes the bodies glide smoothly together. The therapist then uses full-body sliding strokes, essentially massage with the entire body of the masseuse. The name “Nuru” is Japanese for “slippery”, which describes both the gel and the technique (Nuru (massage) - Wikipedia).

Originally, Nuru was intended as a relaxing and sensory bodywork – a kind of non-explicit therapeutic massage focusing on connection and relaxation (Nuru (massage) - Wikipedia). Clients often report a feeling of deep relaxation and closeness because of the skin-to-skin contact and the soothing gel. Today, Nuru massage has also become associated with erotic massage services in many places, but at its heart it’s about a unique full-body gel massage. If you’re looking to try it, be aware it’s a very different experience – deeply sensual, very slippery, and certainly memorable! We’ll explain more in the Nuru FAQ below.

What is a kobido facial massage?

A Kobido facial massage is a traditional Japanese face massage that dates back centuries (sometimes called the “ancient way of beauty”). It’s a lot like an acupressure facial: the therapist uses gentle pinches, taps, kneading motions and stretches on your face, neck and head. The goal is to improve circulation, boost collagen production, and tone the muscles under the skin. Many people find that regular Kobido massage can help the skin look firmer and more radiant, with reduced puffiness or fine lines. It’s often marketed as a type of Japanese anti-aging or rejuvenation facial. In fact, if you search online, you’ll see results for “Japanese facial treatment near me” or “kobido face massage London” – those listings are usually for Kobido therapists.

A Kobido session typically lasts about an hour, using a lightweight cream or oil. It can feel very relaxing like a spa facial, but with a bit more stimulation as the therapist actively works the muscles and acupoints. You might feel tingling warmth or mild fatigue in your face afterwards, which usually goes away quickly. If you have sensitive skin or any facial skin conditions (like acne or open wounds), mention that – the therapist can adjust pressure or skip areas. Otherwise, Kobido facial massage is considered very gentle. It’s a great option if you want a natural “facelift” massage – no needles, just skilled hands.

How often should I do a kobido massage?

For most people, once a month is a common recommendation to maintain the effects of Kobido massage. Doing it about every 3–4 weeks allows the skin and muscles to consolidate the benefits (improved blood flow and muscle tone). Some therapists may suggest a series of more frequent sessions at first – for example, once a week for a month – if you have specific goals (like preparing for an event or treating deeper tension). After that, once per month is usually enough. If your schedule or skin sensitivity doesn’t allow that, even doing Kobido every 6–8 weeks can be helpful. Just listen to your body: if you feel your face tense up again or your skin dull, it might be time to book another session. If you’re in the London area and searching for “kobido massage near me,” you can ask your therapist for a schedule that fits your needs.

What are the side effects of Kobido massage?

Kobido is very gentle, so side effects are minimal. Most people simply feel relaxed and refreshed afterwards. You might notice your face is slightly pink for a little while – that’s normal, it means circulation has increased. A few people feel mild soreness or a slight headache after an intense face massage (especially if they hold a lot of tension). Sometimes there is a short period of fluid drainage (like slight tearing in the eyes or runny nose) right after the massage as toxins are cleared. However, serious side effects are very rare with Kobido. Of course, if the therapist presses too hard, one could get a small bruise, but trained Kobido practitioners know to be gentle around the delicate facial tissues. If you’re very prone to bruising or have a severe skin condition, just let the therapist know beforehand. Overall, Kobido is considered quite safe. Just drink water afterwards and relax – any minor effects will pass quickly.

How much does kobido massage cost?

Prices for Kobido facial massage can vary by location and salon. In London, a typical 60–90 minute Kobido session might range from £50 up to £100 or more, depending on the spa’s prestige and exactly how long you book. Outside big cities or at smaller studios, you might find rates as low as £40–£60 per session. The best way is to look up local salons: you may see deals labeled “Kobido face massage London” or “kobido facial massage UK”. If you find a listing with “kobido massage near me,” it often includes the price. Remember that high-quality Kobido can be quite a specialized skill, so very low prices might mean a less experienced therapist. It can be worth investing in a trained practitioner for the full effect. Always ask what’s included – some places bundle in extra pampering steps or skincare products.

What does an Ashiatsu massage do?

Ashiatsu massage is a very deep, relaxing massage done with the therapist’s bare feet. (In fact, “ashi” means foot in Japanese.) During an Ashiatsu session, the therapist will often hold onto overhead bars or ropes for balance, then walk gently or apply the broad soles of their feet along your muscles. Because one foot covers a large area, the pressure is spread out and very deep – much deeper than a normal hand massage. This makes Ashiatsu excellent for chronic back pain, tight shoulders, and large muscle groups like legs and glutes. It can feel like a broad, evenly deep kneading over the body.

People often say Ashiatsu feels like getting the deepest full-body stretch and massage at once. It can relieve stubborn knots that even elbows or thumbs can’t reach. Many find it deeply calming as well, because the therapist’s feet “hug” and glide over the body. After an Ashiatsu, it’s common to feel very loose and warm (sometimes a little soreness in the muscles, like after a good workout). Overall, it’s a luxurious way to get a powerful massage – you experience the weight of the therapist’s body in a controlled, safe way.

What is the difference between shiatsu and Ashiatsu massage?

Shiatsu and Ashiatsu have similar roots but look and feel very different. Shiatsu massage (指圧) is the classic Japanese style that uses the hands and fingers. A Shiatsu therapist uses thumbs, fingers, elbows, and palms to press on meridian points (energy lines) and acupressure spots throughout the body. You might sit in a chair or lie on a futon; usually the client stays clothed in loose, comfortable clothing. Shiatsu is about targeted pressure and stretches along specific channels.

By contrast, Ashiatsu massage uses feet instead of hands. In fact, Ashiatsu literally means “foot pressure.” The therapist typically stands on the massage table (holding overhead supports) and uses the soles of their bare feet to massage your body. The pressure in Ashiatsu is generally much deeper and broader than Shiatsu. Shiatsu is often more pinpoint and might feel rhythmic, while Ashiatsu delivers long, deep strokes. You could say Shiatsu is like precise finger pressure on acupoints, whereas Ashiatsu is more like heavy, flowing compression along the muscles.

Another difference is that Shiatsu incorporates Japanese energy philosophy and may feel meditative, whereas Ashiatsu is usually more of a Western-style deep tissue technique. Also, Shiatsu might incorporate gentle rocking and stretches, whereas Ashiatsu feels more like a firm, barefoot Swedish/deep-tissue massage. In short: Shiatsu massage = fingers/hands, finger-pressure (japanese massage that means finger pressure) on energy lines; Ashiatsu massage = therapist’s feet, very deep soothing pressure. Both can relax you, but Ashiatsu is typically heavier and uses weight from above, while Shiatsu is more hands-on and focused on pressure points.

What can a reflexologist tell from your feet?

Have you ever heard that your feet can reveal secrets about your health? That’s the basic idea of foot reflexology massage. Reflexologists believe the feet contain zones that map to organs and systems of the body. By applying pressure to specific areas on the feet, they claim to access those organs’ “reflex” points. For example, the arch of your foot is often linked to digestive organs, while the ball of the foot is associated with the heart and chest (Foot Reflexology Chart: Points, How to, Benefits, and Risks). If the therapist feels a tender spot or a hard knot on your foot, they might say that related part of your body is out of balance (say, stress or tightness).

In practice, a reflexologist will gently press, squeeze, or massage each part of your foot according to a chart. As they work, they may comment on what they “feel” – perhaps noting if one foot feels colder, or if a certain toe is unusually sensitive. In short, reflexologists think your feet can tell a story about your overall wellness. (It’s a holistic viewpoint, though it’s not a scientifically proven diagnostic tool.) If you search for “Reflexology near me” in London, you’ll find many spas and practitioners offering foot reflexology. They often tout that this form of Reflexology massage can indicate internal imbalances and promote relaxation.

Is foot reflexology good or bad for you?

Most people find foot reflexology pleasantly relaxing, and Reflexology benefits are often described as stress relief and improved well-being (Foot Reflexology Chart: Points, How to, Benefits, and Risks). The act of massaging the feet alone can reduce tension and make you feel calm (think of it as a soothing foot rub with a purpose). According to reflexology charts, pressing on certain points might help with digestion, sleep, or stress – many clients report feeling a sense of balance and relief afterward. For example, common claimed benefits include reduced anxiety, less foot pain, and even improved sleep (Foot Reflexology Chart: Points, How to, Benefits, and Risks).

However, it’s important to be realistic. Foot reflexology is generally considered safe and non-invasive, but its medical effectiveness is not proven. A recent review notes that reflexology “may be beneficial as a complementary treatment, but scientific evidence is lacking” (Foot Reflexology Chart: Points, How to, Benefits, and Risks). In other words, it’s not a cure-all. Many people feel better after reflexology because it triggers relaxation and better circulation. Think of it as a gentle, caring therapy that can make you feel good in the moment. If you have chronic issues like blood clots or severe neuropathy, the reflexologist will usually advise against it. For most healthy people, though, a short foot massage is unlikely to do harm – and it might just feel really nice! If you ever notice unusual soreness or pain in your feet after reflexology, let your therapist know.

When should you not do reflexology?

Reflexology is not for everyone. Health experts warn that people with certain conditions should skip it or get medical approval first. In particular, if you have circulatory problems, gout, or a history of blood clots, you should avoid foot reflexology. This is because the massage could potentially dislodge clots or exacerbate issues in compromised blood vessels. Similarly, open wounds, severe foot injuries, burns, or contagious skin conditions (like athlete’s foot) are reasons to postpone reflexology until they heal. If you’re pregnant, some reflexologists recommend consulting your doctor before trying foot reflexology, since it can sometimes stimulate uterine activity. In short: check with a healthcare provider if you have serious health issues before booking a reflexology session.

To recap the safety point from experts: “While reflexology may not be scientifically proven as a medical treatment for health conditions, it’s been used for centuries to treat many ailments. Foot reflexology may be beneficial as a complementary treatment, but scientific evidence is lacking… People with circulatory issues, gout, or blood clots should avoid it”. In practice, any time your feet hurt or feel unusually sensitive during the massage, speak up – it should never be so painful that you feel unsafe.

What does massage nuru means?

The term “massage nuru” refers to the Nuru massage we discussed earlier. The full phrase is somewhat mis-phrased in English, but essentially: “nuru massage” is a Japanese bodywork style. As noted before, “Nuru” (ぬる in Japanese) literally means “slippery” (Nuru (massage) - Wikipedia). So a “nuru massage” simply means a massage that uses the special slippery gel. It’s famous for being extremely slippery and intimate, because both bodies glide against each other.

If someone asks “What does massage nuru mean?” you can answer: “It’s a massage from Japan where a special seaweed-based gel is used, making both people very slippery”. The key part of the meaning is that slippery gel – it’s not an acronym or complicated term, just a descriptive name.

What is the full meaning of nuru?

“What is the full meaning of nuru?” – in Japanese, nuru is the word (ぬる) for “slippery”. There isn’t a longer phrase behind it; it’s a simple word. The massage got its name because the nuru gel (made from Nori seaweed) is super slick. So when we talk about “nuru massage,” it’s literally a “slippery massage.” The “full meaning” is essentially that one word.

What is nuru special?

What makes Nuru massage special is its full-body contact and unique gel. During a Nuru massage, the practitioner and client are both coated in the gel, which turns the entire body into a massage tool. This allows techniques like full-body slides and massages that you simply can’t do in other treatments. The result is a highly intimate sensation of skin gliding on skin. Traditionally, it was meant as a relaxing, almost meditative bodywork experience that promotes connection and stress relief (Nuru (massage) - Wikipedia). In modern terms, its special factor is that it’s one of the few massages where you actually lie on top of the therapist (with the gel in between) – making it very sensual and immersive. Because of these unique features, Nuru stands out from other massages: it is defined by its slipperiness and its emphasis on whole-body contact (Nuru (massage) - Wikipedia).

Conclusion

I hope this overview has helped demystify the many styles of Japanese massage. Each one – Shiatsu massage, Kobido facial massage, Seitai, Ashiatsu and more – has its own approach to helping you feel relaxed and balanced. If you’re interested in trying any of these, remember they should be done by a trained therapist.

In particular, if you’re in or near Croydon and want to experience Japanese massage techniques, feel free to get in touch with Norma.

Norma is an expert Shiatsu therapist who offers compassionate, caring Shiatsu massages tailored to your needs. She’d be delighted to help you unwind and feel better.

Just contact Norma today to book your next Shiatsu session or to ask about how Japanese massage might benefit you!

Norma Powell